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Ramp up your local search engine optimization efforts and connect your law firm with new clients in Austin. Law Firm SEO refers to the process of optimizing a law firm’s website to rank higher in search engine results pages (SERPs). Law firm SEO (also referred to as “attorney SEO” or “legal SEO”) is the practice of increasing your law firm’s visibility in search engines. Starting at $500 per month, I will manage and implement your law firm's content strategy, including long-term topic planning, publishing posts to your website, setting up tags and internal links for SEO, and regular Google Analytics report updates. Your firm is unique, and your digital marketing strategy should be unique, too. Nate Nead / Jun 22, 2023 / SEO. Crawlers are the bots Google (and other search engines) uses to read the web content. The Essential Components of Law Firm SEO. Do keyword research to find out what words and phrases are most frequently used when people search for a lawyer in your area. 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